Information We Collect

When you reach out to us for corporate floral arrangements or gift services, we gather information you willingly share. This may include your name, business name, email address, phone number, delivery addresses, and any specific requirements for your floral needs. We also collect payment details when you place orders, which are processed securely through our payment partners.

For our corporate clients, we may collect additional business details such as company registration information, preferred delivery times, and budget considerations to help us tailor our service to your needs.

Our website automatically gathers certain technical data when you visit. This includes your IP address, browser type, device information, and how you navigate our site. We analyze this data to improve site performance and understand how clients discover our services.

How We Use Your Information

We primarily use your information to fulfill flower orders and deliver outstanding customer support. This includes processing orders, coordinating deliveries, sending confirmations, and following up to ensure you’re satisfied.

• Processing and fulfilling your flower orders and gift arrangements
• Keeping you informed about order status and delivery timelines
• Providing customer support and responding to your inquiries
• Enhancing our services based on your feedback and preferences
• Sending relevant updates about our offerings (with your consent)
• Maintaining records for business and legal compliance

We also use aggregated, non-identifying information to understand market trends and improve our operations. For example, we might examine which types of arrangements are most popular across seasons to better prepare our inventory.

With your explicit consent, we may send information about seasonal offerings, special promotions, or new services that could interest your business. You can opt out of these communications at any time by using the unsubscribe link in our emails or contacting us directly.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Your data remains within our business ecosystem and is shared only when necessary to provide services or to comply with legal obligations.

We collaborate with trusted service providers who assist us in delivering our services. This includes payment processors, delivery partners, and flower suppliers. These partners are contractually obligated to protect your information and use it solely for the services they provide.

We may disclose your information if required by United Kingdom law, court orders, or government regulations. This includes compliance with GST regulations, business licensing requirements, and other legal obligations applicable to our operations in London and across United Kingdom.

Data Security and Protection

We take data security seriously and employ multiple layers of protection. Our systems use encryption for sensitive data transmission, secure servers for storage, and regular security updates to guard against threats.

Physical security measures protect our office systems, and access to personal information is limited to employees who need it for their work. Our team receives ongoing training on privacy practices and data handling procedures.

Payment information is processed through secure, encrypted systems that meet industry standards. We do not store full credit card numbers on our systems—the data is handled by certified payment processors specializing in secure transactions.

While we maintain strong security measures, no system is completely risk-free. We continually monitor and update our security practices to address evolving threats and uphold the highest protection standards.

Your Rights and Choices

You have several rights regarding your personal data. You may request to view the information we hold about you, ask us to correct inaccuracies, or request deletion of your data where legally permissible.

• Access your personal information and understand how we use it
• Request corrections to inaccurate or outdated information
• Ask us to delete your personal information (subject to business and legal requirements)
• Opt out of marketing communications while continuing to receive service-related messages
• Request information about how your data has been shared
• File complaints about our privacy practices

We retain your information only as long as is necessary for business purposes and legal requirements. Order records are kept for accounting and warranty purposes, while marketing preferences remain until you request removal.

When we no longer need your information, we securely delete or anonymize it. Some data may be retained longer if required by United Kingdom business laws or for legitimate business interests like preventing fraud.

Cookies and Website Technology

Our website uses cookies to enhance your browsing experience and help us understand how visitors use our site. Cookies are small files stored on your device that remember preferences and enable certain features.

Essential cookies are needed for the site to function properly—they enable basic navigation and access to secure areas. These cookies do not collect personally identifiable information and are active by default when you use the site.

We employ analytics cookies to learn how visitors interact with our site. This helps us identify popular content, optimize page performance, and improve the user experience. This data is collected in aggregated form and does not identify individual users.

You can adjust cookie settings through your browser preferences. Keep in mind that disabling certain cookies might affect some site features and your overall browsing experience.

Business Transfers and Changes

If MillForgeField undergoes significant business changes such as mergers, acquisitions, or asset sales, your personal information may be transferred as part of the transaction. We would notify you of any such changes and ensure your information remains protected under privacy standards consistent with this policy.

In the unlikely event that we cease operations, we would ensure that your personal information is either securely transferred to a successor business (with appropriate privacy protections) or securely deleted in line with data protection best practices.

Updates to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices, services, or legal requirements. When significant changes occur, we’ll notify you by email or by posting a notice on our website before they take effect.

Minor updates for clarity or administrative adjustments may be made without prior notice. We encourage you to review this policy periodically to stay informed about how we safeguard your privacy.

Children's Privacy

Our services are designed for businesses and adult consumers. We do not knowingly collect personal information from individuals under 18. If we become aware that we have inadvertently collected information from someone under 18, we will promptly delete that data from our systems.

Parents or guardians who believe we may have collected information from their child can contact us using the information below, and we will address the matter promptly.

International Data Considerations

Our primary operations are based in United Kingdom, and we store and process data within the United Kingdom jurisdiction. However, some of our service providers may handle data internationally. When this happens, we ensure appropriate safeguards are in place to protect your information in accordance with applicable privacy laws.

We comply with United Kingdom data protection laws and regulations, including those related to business operations, financial transactions, and handling customer data. Our practices align with evolving privacy standards in United Kingdom's digital economy.